
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Expectations in Food Perception
This chapter explores how food labeling and presentation influence our perceptions and satiety, revealing that the same product can evoke different hormonal responses based on its marketed image. It discusses cultural differences in the perception of 'healthy' foods and emphasizes the need for brands to focus on positive attributes to enhance consumer expectations. Furthermore, it highlights marketing strategies that manage expectations effectively to improve consumer experience and promote healthier eating choices.
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