11min chapter

How I Built This with Guy Raz cover image

The art of letting go with Vincent and Andrew Kitirattragarn of Dang Foods

How I Built This with Guy Raz

CHAPTER

Surviving Financial Challenges and Tough Decisions

This chapter delves into the challenges faced by the founders of Dang Foods during the pandemic, including changes in consumer demand and the global supply chain crisis. They discuss the impact on their energy bar product line, rising container prices, and the need to raise prices. The speakers also recount the difficult decisions they had to make, such as cutting marketing expenses, laying off employees, and exploring fundraising or acquisition options.

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