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Trend Forecasting and the Business of the Future

Peoples & Things

CHAPTER

Globalization

Many companies that I looked at are sort of, they pay lip service to globalization. They were kind of like cosmopolitanly global in that way that, you know, the pandemic really shut down. And so when you take that version of the globe, what you're really looking for is how can I find this thing that's happening in South Africa that might be marketable to my company in London? That's a neo colonial perspective on futures. There are different ways of thinking about the future that are dominated by a sort of Western, white kind of linear kind of futures that dominates this industry.

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