
The real housewives of Beijing: why the Chinese love luxury goods
Chinese Whispers
00:00
What's at the Bottom of the Chinese Life for Luxury Brands?
First brand which was really quite early was Piaca in 1978 and then the other household names really started joining in the 90s. So you have a whole generation that grew up not only with the economic boom and being able to being lifted into the middle class but also seeing these brands as potential badges of success. Sarah Jane: What do you think is at the bottom of the Chinese life for luxury brands? Is it aesthetic appreciation or is it a desire to come across as westernised European or is it really just a success getting that badge of success? Greg: No other country has gone through so much change in such a short amount of time. China is just going through what you see any
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