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Gerald Ashley on Uncertainty & how it impacts our decision-making

The Human Risk Podcast

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The Importance of Modeling Interpersonal Relationships

The German word for incalculable is unberveschenbär. It's a sort of insult, which is to say you don't know what they're going to do. I think it's fascinating when one thinks about those interpersonal dynamics. The sellers create this model that is replete with a large number of caveats and issues around it. But the buyer who wants a solution doesn't see that.

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