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#0065 - Dan Olsen - the lean product development playbook
No Nonsense Leadership
Six Points Starting With Target Customers
How do you determine your target customers? You start out with an initial hypothesis. Do some discovery research and then realize how to segment that market. There are four main market segmentation techniques of demographic, psychographic, behavioral and needs based. And a lot of these artifacts you want to have in writing, we don't want to write a long research report. It also help a team get aligned so they can make better decisions.
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