How Anthropologie is Marketing to the Next Generation of Consumers
Total Retail Talks
00:00
Emphasizing Collaboration and Brand Love for Customer Engagement
The chapter emphasizes the significance of collaboration across departments in an organization to drive growth and create strong connections with customers, with a focus on spreading brand love. The speaker highlights the collective effort of infusing love into various aspects of customers' lives through cross-departmental cooperation and idea exchange.
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Transcript
