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The FTC's Recent Actions and What They Mean for Marketers
The FTC's Section 5 Authority and the general advertising principles established by the FTC are probably sufficient to go after companies who are making misleading claims about social issues. Do you see the FTC also expanding its enforcement actions to include racial justice and other claims that fall under the ESG umbrella outside of environmental claims? It may. 2023 certainly promises to be busy year for the FTC, and we will be following the developments closely.