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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

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How to Use Copywriting to Achieve a Business Success

"I'm very big on the human experience and really understanding someone's perspective," he says. "As long as you're talking about your offer and your method, it makes it easier to kind of check the boxes" The five light bulbs are a radical approach to putting yourself in your customer's shoes, she adds.

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