Away CMO Carla Dunham: 'Digital is wonderfully optimized, but we still need contact'
The Glossy Podcast
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The Passion for Retail
The brand had 12 stores going into the pandemic. And we actually opened a store during the pandemic, which was something not inconceivable or not insurmountable. You know, I think we're in this world where digital is so wonderfully optimized and customized and efficient that we still really want to feel differentiated. We want to understand how things work. When you go into a store and you can, you know, try on a shoe or try and close or open up a suitcase and really understand its functionality, you're just that much more committed to that sale. Absolutely. I am an IRL shopper for sure.
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