#4: Be Helpful - The B2B Playbook, Summary of Stage 2
The B2B Playbook
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How to Be Helpful When You're Producing Content
Consider the keywords that your dream 100 or customers would use to look for that information and try to weave some of that into the content that you're producing. And then think about in the same way, the structure of that content so that it's easy to digest for your particular audience - whether they prefer audio or video or even written text. We've probably spoken a little bit too much about being helpful, but it is that important.
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