The Impact of AI on Creativity

When you think about or when you kind of plan out your work in the space, are you primarily interested in kind of AI augmented creativity where the AI is helping us to be more creative. Or do you also look at just kind of creative or pseudo creative depending on how rigid you want to define things? And then those become natural baselines to compare our approach to say if we are getting a healthier mix of novelty and value. So I know that's a little abstract, but hopefully that's useful.