Introduction

Christina del Villar joins the Predictable Revenue podcast to discuss how a go-to-market strategy can help you boost outbound sales and hit your revenue targets. Christina is a marketing strategy expert who helps companies define, develop and implement successful go-to-market strategies and boost their revenue.

Highlights include: how Christina’s childhood dream to be a fighter pilot influenced her career in marketing (1:50), how to conduct an audit to evaluate your go-to-market strategy (3:00), the markers of a strong go-to-market strategy (4:56), who owns the responsibility of creating the strategy (6:38), the real purpose of a go-to-market strategy (9:43), why your goals need to be tangible and measurable (14:15), who is usually the best person to own your go-to-market strategy (17:10), how far out in advance to plan your strategy (18:33), determining the best go-to-market strategy for your company (20:47), and the first step towards building a better strategy (25:08).

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