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How to Get Real ROI from Paid Media (with Megan Bowen)

GTM Live

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Evolving Marketing Strategies in the Digital Age

This chapter delves into the changing landscape of paid digital advertising and marketing, especially contrasting legacy B2B SaaS companies with newer startups. It emphasizes the need for established firms to adapt their outdated practices to align with contemporary buyer behaviors and digital strategies, as illustrated by a case study. The discussion highlights the impact of AI on marketing and consumer trust, advocating for a data-driven approach to improve lead quality and overall business performance.

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