Bloomberg Businessweek cover image

Tesla Abandons Mercedes to Take on Ford

Bloomberg Businessweek

The Tesla Model S and Elon Musk's Moving on Pricing

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Craig Silverstein: It's been over 10 years since the Model S launched, and that was a car that really sort of shook things up for the auto industry. He says Tesla has tried to move into a new era where they would sell not only compelling electric cars, but sell them for the mass market. And he says we now are seeing them get back to what Musk wanted to do all along - which is sell a ton of electric cars.Silverstein: Is there a bottom, Craig, for the Model Y specifically that you could tell us a prediction on that? You know, I think I would reckon that in that mid $30,000 range is probably where we end up seeing

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