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THE FORTY-EIGHT LAWS OF POWER - Commented Book

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CHAPTER

The Power of Reputation

Reputation has a power like magic. With one stroke of its wand it can double your strength. It can also send people scurrying away from you - whether the exact same deeds appear brilliant or dreadful, can depend entirely on the reputation of the doer. In the social realm, appearances are the barometer of almost all our judgments. One false slip, one awkward or sudden change in your appearance can prove disastrous. This is the reason for the supreme importance of making and maintaining a reputation that is of your own creation. That reputation will protect you in the dangerous game of appearances,. distracting the probing eyes of others from knowing what you are really like... A powerful position to be in.

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