
Storyselling with Kristian Andersen of High Alpha
Thrive Through Connection
00:00
Navigating Metrics and Traction Stories in Fundraising
This chapter explores the essential role of data and metrics in startup fundraising, emphasizing how traction is communicated at different business stages. It highlights the importance of a compelling 'traction story' and discusses evolving key performance indicators that attract investors.
Play episode from 43:20
Transcript


