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18min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Content Creation, Social Media Strategies, and Branding Villains
This chapter delves into the concept of content creation through an analogy of chocolate-covered almonds, emphasizing the importance of understanding platforms like Twitter, LinkedIn, and TikTok. Strategies to boost engagement on LinkedIn, challenges of managing multiple social media platforms effectively, and balancing work dedication with personal life are discussed. The chapter also explores navigating entrepreneurship, platform agnosticism, and using a villain in branding to engage the audience.
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