The Why of a Business Is the Most Important Thing

The why of a business is, to me, the most important thing. I mean, bif youre in corporate finance, you're thinking about im bes ink,. Just so indeed. The best i've read on it is, i mu yove read this to simon sene. And given our first ten minutes to day on apple, perhaps not the right time, but he talks about where apples, sort of ferocious run of success came from. Why am i here? Because amerson sells note books. Why do we need nero's notes? That's what i need to work out.