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#173 De kracht van een korte sales funnel [casestudy]
Marketingpraat
Beslissingsprocessen bij de aankoop van hondenvoer
Dit hoofdstuk bespreekt hoe consumenten besluiten graanvrij hondenvoer te kopen en onderscheidt tussen goed geïnformeerde en minder geïnformeerde klanten. Ook wordt het belang van consumenteneducatie en retargeting in het verkoopproces benadrukt.
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