In this episode, Chris Do reunites with Allan Dib, bestselling author of The One Page Marketing Plan and Lean Marketing, to break down timeless marketing truths in a noisy AI-driven world.
Using his playful “wedding episode” framework—something old, something new, something borrowed, something blue—Allan shares why fundamentals never go out of style, how AI is an Iron Man suit (not a replacement), why creativity and identity are the ultimate differentiators, and how to use simple human touches to cut through digital clutter.
They explore the real challenges creators face today: obscurity vs. theft, average messaging vs. standout authenticity, and why giving away your best ideas often creates the greatest opportunities. Along the way, Allan introduces lean marketing principles, the barbell strategy, and the concept of “positive externalities” that make your marketing valuable—even to those who never buy.
Timestamps:
(00:00) Intro & The Wedding Episode Setup
(01:19) Something Old — Fundamentals in an AI-Obsessed World
(04:42) AI as the Iron Man Suit
(10:10) Composer vs. Conductor: The Creative Advantage
(11:44) Obscurity vs. Theft in the Creator Economy
(13:52) Give Away 99% of Your Best Stuff
(15:31) Standing Out: Analog & Pattern Interrupts
(19:19) Marketing That Creates Positive Externalities
(21:32) Brandwidth: Why 47 Minutes Builds Trust
(23:19) Something Borrowed — The Barbell Strategy
(44:44) Something Blue — Future-Proofing Your Marketing
Check out today’s guest, Allan Dib:
Website: https://successwise.com/
The One Page Marketing Plan: https://www.amazon.com/dp/1941142990
Lean Marketing: https://www.amazon.com/dp/0648780745
LinkedIn: https://www.linkedin.com/in/allandib/
Twitter/X: https://x.com/allandib
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
LinkedIn: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter/X: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
YouTube: https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
Twitter/X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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