The Risky, Risky Approach to Marketing

In the last decade, the number of ads wf a prominent rhyme has halfed. If something rhymed, it's easier to be remembered and more likely to be considered as accurate. You'd think that marketers would be jumping at the chance to use rhymes in their ads, but they don't. I think there is an opportunity if you can persuade your organization about the merits of social psychology and behaviral science. That gives you a massive edge. Perhaps we should take that advice to heart and actually try and do something distinct. It's highly recommend giving his book 'The Advertising Factory' a read.