Are You Selling an Idea?

When you're selling an idea, the price of that idea is going to be far less than the price of a proof. People are interested in buying the product that we've built. In a way were the deals or the bidding of hypothesis is quite healthy. There's so many businesses that have gone on to be great successes that were started in recessions or down turns. It enables you to run a much tighter ship. And that ship has more options when the weather turns.