Do What Your Competitors Will Not Do

Don't get too involved in competing on best practices, because best practices is a competitive level. Go where they will not go, and think and take actions in ten x quantities that they can't comprehend. For one company i once consulted with, we identified places in which only practices could be employed. We discover the industry in general struggled with practices of following up with customers. They didn't follow up well. So we looked at what our competitors would not do not what they did do, but not do. And found that none of them would call back clients as they left the company or the store. This led the company to mediately initiate programmes during which clients were called back as they drove