Dark Social Secrets Unveiled (Expert Interview)
B2B Mentors
00:00
What Is the Dark Side of Marketing?
Trial and error is how you actually run, run, run. Maybe your programmes are your clients programmes. If you found something that worked, it works in every b to b company you run it on, why wouldn't you run it onto the next one? I thinkth people think that formulac is bad, like, there are times where it's like, ok, we've done this at 50 companies. We know that it works like you want to do it too? Or should we like to test something else that we don't know what ther works? So there's a coarse set of things that we know work, and we know ever that we implement with every company.
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