Zocdoc on the evolution of patient acquisition
The Gist Healthcare Podcast
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ZOCDoc's Transformation From a Subscription-Based Model to a Performance Marketing Model
ZOCDoc started out with a $3,000 a year subscription model. Now it's free to join ZOCDoc. You never pay anything until or unless we actually deliver a new patient to a provider and then we only charge once after that. That's the provider's patient. And even if they keep using ZOCDoc after that, we don't charge the provider again.
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