The Future of Data-Driven Marketing -- David Finkelstein // BDEX
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Buying Real Time Data for Programmatic and Social Advertising Retargeting
Most of the data that is in the marketing ecosystem is in what they call audience groups. Those models, those audience groups, typically take 30, 60 or 90 days to build. So actually, when you look at a typical audience group, which is the typical data that someone's using for advertising,. All lines that data's old. So it just doesn't have nearly the same value as real time behaviora data.
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