The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
00:00
The Importance of Listening
It's essentially an empty phrase to say that something is the best. Even if it is better, the market interprets better as the same. Best best is a synonym for the same. The only thing that will get your market traction is opening up that different concept in punters minds. It reads like this new idea, this new thing, this new cool thing. So that's the thing that gives them traction. But yeah, we're having to do a round two of fucking love that, mate. I'd employ you to subscribe to Alex's newsletter the way we'll put a link in the show notes. And but yeah, thank you so much.
Transcript
Play full episode
