Today’s guest is Supriya Gupta, General Manager and Vice President of Product at Credit Karma. Credit Karma is a multinational personal finance brand under Intuit that makes products free to consumers and helps them find lenders. Supriya returns to the platform today to dive deep into the evolving landscape of financial services, highlighting the challenges and opportunities facing the industry today. We explore Credit Karma’s journey from its inception as a “born digital” company to its innovative use of generative AI, such as the development of Intuit Assist - an AI-driven tool that acts as a financial co-pilot, offering real-time, personalized financial advice and insights. Supriya offers an insider’s look at how these systems go beyond traditional customer service roles to create proactive and context-specific interactions. To access Emerj’s frameworks for AI readiness, ROI, and strategy, visit Emerj Plus at emerj.com/p1.