Counter Content - Counter Intuitive or Counter Narrative?

"I just think that we we cracked it, like, i don't know, talking through this. I mean, so, what was it? It was basically like, create about everything, you know?" "It'll always happen if you do enough, if you create enough," he says of his writing style. 'If you can make them fall into one of these two buckets of counter intuitive or counter narrative, i think you'r increasing your odds of hooking people's attention.'