Exploring Aubrey Marcus's Expensive Fit for Service Encounter Group

The chapter reviews a high-end infomercial by Aubrey Marcus to counter accusations of his Fit for Service encounter group being a cult, questioning the necessity of expensive programs in attracting participants.

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Today we’re looking at a lavish infomercial put out by New Age oligarch and RFK Jr superfan Aubrey Marcus, in which he tries to show the world that his very expensive encounter group, Fit For Service, is definitely not a cult. And at how Matthew got quoted in the opening montage as though he endorsed FFS as an “anti-cult.” He hasn’t.

Marcus might be protesting too much. Because no one with any credibility has actually called FFS a cult, and they couldn’t, because no one has done the investigative work that would take. In a lot of ways, that question is beside the point. It’s not the ‘70s anymore. If you have 604K YouTube subscribers, and millions in the bank from oil money and supplement sales, you don’t need to coerce anyone into staying on your ashram compound and working on your spiritual ideas for free. You too can have an unlimited supply of well-heeled seekers cycling through your coaching encounter group.

So the real questions are: what is it really worth, and what does it really serve?