Is There a Cool Factor in a I?

Don't just do a i for a i's sake. That can be another reason as well. People feel like if you're not doing something really cool with a i, it's not worth it. But that's actually not true. A lot of the most successful a i projects have been things that, you know, kind of, outwardly don't believe, seem that cool. We actuall want to make sure we are solving real pain point and business problem.