Building Better Brands, Teams, and Experiences
Marketing Trends
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What's the Imprint of a New Role in Marketing?
I think what I've been able to do is bring some more storytelling, be able to derive a bit more of the data, translate that into the insights so that we can figure out what are the things that we need to be doing. And then lastly, for our customers, it was about just the confidence that we were able to give them to know and that we're going to be able to get the right products in their hands at the right times. That overarching narrative of a whole new balloon and how we're bringing it to life by launching and rebranding our organization come January of next year, it's been a lot of fun. But it takes work, man. It
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