How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
Navigating Cost Dynamics in Digital Marketing
This chapter examines strategies to influence cost per thousand impressions (CPMs) in digital marketing, emphasizing the importance of product diversity and demographic targeting. It discusses how understanding auction dynamics and holistic metrics can enhance competitive strategies and drive true innovation. Additionally, the conversation highlights the role of cost caps in advertising, advocating for a focus on maximizing returns and addressing real business challenges rather than just adjusting budgets.
Transcript
Play full episode
