How to Launch a Home Care Brand

The brand name was picked for that reason in the sense of, you know, when you look in the big brands, they tend to have a finish in one sub-category and a personal in another sub- category. And actually, we wanted to create this kind of brand that overarch the category and we could have that full cross-category penetrationFor me, I think I've always said that home things is going to stay in the swimming lane as a home care brand because I find it elite too far for the consumer to wipe their surfaces with the same brand.