The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO SELLING TOP DOWN IN B2B ENTERPRISE SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Talk to Your Prospects About a New Option

With what I'm doing, I'm selling something that's pretty innovative. It's not something they know. They don't really know about it. So I need them to understand that there's an option out there for them, but it's very different from what they're used to doing right now. But at the same time, what we're selling is at such a high level that I don't want a lot of lower level folks brought into the decision making.

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