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Lighthearted Wrap-Up with Humor and Cultural References
This chapter concludes a humorous discussion among the speakers, punctuated by playful references to pop culture and memes. Listeners are invited to join the fun atmosphere while reflecting on past episodes and considering a subscription.
It’s painfully pitiful what passes as personalized prospecting presently. However, we’ve got just the guest to help sales reps get back on the right track.
Sam McKenna is the Founder of SamSales Consulting and is the foremost expert on social selling and leveraging LinkedIn to drive revenue. Sam and her team are redefining the go-to-market status quo for modern organizations through unmatched sales training and LinkedIn branding. Sam joins co-hosts Craig Rosenberg and Matt Amundson for a very fun and fascinating dive into how to improve your personalized sales messages to prospects, the secrets to successful social selling, and the best time to prospect. Plus, we share stories from some of our worst webinar fails.
Also, Craig denies claims that he was in fact the heavy breather while hosting a webinar with Guy Kawasaki a decade ago and Matt reveals the truth about the size of a certain actor’s mouth.
Critical Takeaways
Sponsored Segment
Ringmaster Conversational Marketing - The Transaction is sponsored by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Interested in becoming a sponsor of The Transaction? Contact thetransaction@samguertin.com
Chapters
00:00 Intro Sales Insights with Sam McKenna
04:38 Introducing Sam McKenna, Founder of SamSales Consulting
08:02 Announcing The New Sam McKenna Award For The Best Guest
10:13 A Particularly Titillating LinkedIn Controversy
11:44 The Airing of Our Webinar Woes
22:41 Companies Suck at Solving Problems & Try to Techstack Their Way Out of Issues
28:50 How to Run the “Been Awhile” B2B Prospecting Play using LinkedIn Sales Navigator
30:24 How to Use Social Selling in SaaS
34:40 Spearfishing for B2B Leads Using This Tactic on LinkedIn Sales Navigator
41:44 Why Putting in the Work is the Way to Wow Prospects and Customers
45:50 Why the "Show Me You Know Me" Method Works so Well for B2B Sales Reps
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Epic Quotes
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Shoutouts
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Listen to the best highlights from the podcasts you love and dive into the full episode