The Research Strategy That Took Mythologie Candles to $6M in 24 Months
eComFuel
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Influencer Marketing - How Do You Build That Up?
When we get a customer, we invite them to the group. We don't really do a lot of outside promoting at all. The first welcome flow that people get is join the group and so, you know, see all the other people who are buying all these candles and be like them. And it's definitely a deeper, not quite as wide, but a deeper pool of people. I mean, they've already bought, so they're at some level vested in the brand. So just building rapor then i have our team members say on my behalf, my boss, your account, and would really love to send you these candles. Or we, depending on what we're promoting,
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