GTM Live cover image

RV144 - CEO Thought Leadership and Personal Branding

GTM Live

00:00

The Impact of CEO Thought Leadership on Revenue

This chapter explores the attribution of revenue to the CEO's personal brand and discusses the shift in how customers gather information and make buying decisions. It emphasizes the importance of personal branding in driving demand and challenges the traditional outbound sales model. The chapter concludes by highlighting the need to integrate various sales motions for better outcomes.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app