
Steven Dunne at Frog Capital: CFO focus points for scaleups
CFO Insights
Building Trust in a CFO
I think there is clearly an element of a new CFO coming in to a business obviously in the box in the scenario that we see having to really build that trust very quickly and demonstrate that they are a team player. So I think it's really important for me the CFOs really try to try to and be seem to be trying to understand every element of the business so they can't be a pushback on you don't understand my area. And then you can feel like you know you're building the trust of the other senior execs within the organization and it will feel like a more collaborative decision based on the data that you're providing. Yeah that makes a huge amount of sense
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