5min chapter

Planet Money cover image

The Gecko Effect

Planet Money

CHAPTER

How to Get the Most Out of Your Insurance Campaigns

Insurance companies rely e. This has been true for a long time, though the messaging has not always been the same. Ted ward was in charge of advertising at an insurance company when all of these kinds of ads were going out. He recalls how car insurance work back then was trying to sort of scare you into having enough insurance,. That was everybody's pitch back then.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode