Personalized, Under the Radar Syphi Book Wrecks

For bookworm, that means we need to provide a ton of value to our first customers. How do we get that person interested early on? How do we insure we can recommend books better than their current recommendation process? And most importantly, what are they hiring the books to do in the first place? That's the engine, find that customer and make a recommendation engine so good they pay for it. Because, again, egnog, why not?