Growth acts are the same way. They tend to be short term. They tend not to work well. And so in inloston, founder, i walk through a ton of the most popular growth hacks. Lots of them are some combination of violating terms of service,. Questionably ethical, questionably legal. Most of them do follow this law of crappy click through rates. The alternative is to build a great marketing fly wheel. A fly wheel is something that scales with decreasing friction.