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How Heaps Normal built a $57M non-alcoholic beer brand in 3 years

Growth Manifesto Podcast

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The Story of the QuietXBA

I saw your success over the years and I thought it's a super interesting name heaps normal. It's like exactly how an Australian would speak. And so how did you actually create the name heapsnormal? Oh man, we went with that would have been a really risky one. But in the early days, I think there was about nine different branded orations we went through. The first product was called the QuietXBA, the Extra Parallel because it was a bit of an ode to our first business name.

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