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Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed

Marketing Made Simple

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Unlocking Effective Messaging Strategies

This chapter explores the impact of well-chosen words like 'upgrade' in messaging campaigns and their role in strengthening brand loyalty, particularly in the airline industry. It also introduces tools from StoryBrand.ai that businesses can use to refine their marketing communications.

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