14min chapter

Code Switch cover image

Momfluencers, tradwives, and the perils of modern motherhood

Code Switch

CHAPTER

Motherhood Unmasked: Tradwives and Momfluencers

This chapter examines the emotional landscape of motherhood, contrasting societal expectations with the lived experiences of mothers. It focuses on the rise of 'momfluencers' and the 'trad wife' phenomenon, exploring how these figures shape perceptions of femininity and domesticity. The discussion highlights the complexities of race and identity within these narratives, revealing both admiration and criticism towards traditional motherhood roles and the exclusion of diverse perspectives.

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