The Importance of a Sample Size

B. testing is most valuable when you're trying to improve a conversion rate, right? You're trying to get people more people to click on something or buy something or sign up for something. A hypothesis that gives you better market insight about your user base can be really useful as you stack experiments on top of each other. If this results, if this experiment fails or if it succeeds, we're going to gain some market insight about our users in that process.