Trending vs. Evergreen -- Cassie Dell // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Difference Between Evergreen Content and Trending Content
When it comes to trending versus evergreen content paneli in general, i mean, wash anything trending, i'd say being agile and really, really flexible is the best case. I think that the idea here is building inflexibility. With evergreen content, there's less time pressure, but there's also potentially more competition.
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