Snap Crackle and Every Little Helps - the language of food advertising
Word of Mouth
Savoy Cabbage - The Experience Economy
People will pay between 15 to 20% more if you wrap up the product as part of an experience. In fact, it is different from the ads because it's an experience. If I go into a restaurant and it says Savoy cabbage, I think that'll do me. But often these narratives aren't just there to give you a description of the product. They're often there as a commercial response.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
