Wharton Marketing Matters Highlight: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations
Knowledge at Wharton
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Empowering Generation Z: A Young Entrepreneur's Journey
This chapter explores the entrepreneurial journey of a young founder of YouthLogic, the first marketing agency targeting Generation Z. It highlights the challenges and successes of understanding youth culture, the impact of technology on their perspectives, and provides insights for brands looking to authentically engage with this dynamic demographic.
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